Sparkle Wonderland

Sparkle Wonderland 

Step into the enchantment of Sparkle Wonderland, the ultimate pre-parade experience at Sparkle Sandy Springs! Located near the start of the parade route, this festive wonderland is designed to dazzle and delight attendees of all ages.  

✨ Marvel at Holiday Inflatables

Get up close to larger-than-life holiday characters like Rudolph the Red-Nosed Reindeer, Frosty the Snowman, and the adorable Dreidel Polar Bears. These giant inflatables create perfect photo opportunities to capture the holiday spirit!  

❄️ Experience Falling Snow

Feel the magic of the season as snow machines fill the air with soft, falling snow, creating a winter wonderland!   

🎶 Enjoy Wandering Carolers

Be serenaded by carolers strolling through the area, filling the night with your favorite Christmas carols and holiday melodies.  

🎭 Meet & Greet Holiday Characters  

Delight in meeting beloved holiday characters as they roam through Sparkle Wonderland, ready for photos and festive fun. Last year, we welcomed the unforgettable Heat Miser and Snow Miser—who will make a surprise appearance this year?  

🍿 Savor Holiday Treats

Warm up with a cup of hot cocoa and enjoy classic treats like popcorn from our onsite food truck! It’s the perfect way to stay cozy during the parade. 

🎄 Find the Best Seat in the House

Looking for the perfect parade-viewing spot? Set up across from Sparkle Wonderland to enjoy an uninterrupted view of the parade. Sparkle Wonderland is slightly darker than other parts of the route, so it offers the ideal atmosphere to appreciate the glow of holiday lights!