Sparkle Wonderland

Inflatables of Rudolph & Clarice (from Rudolph the Red-Nosed Reindeer) tower over people walking along the road

Best spot to watch the parade!

Enjoy the walk-through attraction, Sparkle Wonderland, featuring snow machines and larger-than-life inflatables: Santa, Grinch, Rudolph, and more! This is the most magical spot to view the parade, surrounded by falling snow & favorite holiday characters.

Plus, you've got prime access to hot cocoa, snacks, and more!

This is a fantastic location to explore prior to the parade and snap a few photos for your holiday cards!

Location & Parking

The Sparkle Wonderland is located near the start of the parade route: On Mount Vernon Hwy, west of Sandy Springs Circle. The Wonderland is directly across from the Sandy Springs United Methodist Church (SSUMC).

Portable restrooms (ADA-accessible) are located near the Wonderland. Walk west on Mount Vernon Hwy, they will be near the crosswalk next to the SSUMC Fountains.

Parking options to be announced!