The Sparkle Parade features over 45 floats & groups, including marching bands, dancers, characters, puppets, and more -- all covered with dazzling, twinkling lights! The Sparkle Parade steps off at 6:00 p.m, starting at the intersection of Mount Vernon Hwy & Hildebrand Dr. The parade walks down Mount Vernon Hwy, turning left onto Galambos Rd. The parade walks past the 3-story-tall Tree & ends in front of Sandy Springs City Hall.
Best spot to view the parade! Enjoy the walk-through attraction, Sparkle Wonderland, featuring snow machines and larger-than-life parade balloons: Santa, Rudolph, and more. This is the most magical spot to view the parade, surrounded by falling snow & favorite holiday characters. Plus, you've got prime access to hot cocoa! Learn more about the Sparkle Wonderland
The parade continues down Mount Vernon Hwy. Both sides of the road may have bike barricades, so anticipate standing to view the parade.
The best spot to view the tree lighting! The crowds tend to be the largest in this area. Both sides of the road may have bike barricades, so anticipate standing to view the parade.
Menorah & Tree Lighting
As the sun sets, City Springs District is illuminated by over 10,000 sparkling holiday lights, setting the stage for an unforgettable event.
The excitement builds as the Sparkle Parade winds its way through the City Springs District and Santa makes a jolly pass by City Hall. Following the parade, it's time for the grand finale — the Menorah & Tree Lighting! (December 8, approximately 6:50 p.m.)
After the lighting ceremony, the Menorah and Tree remain glowing brightly all season long, providing the perfect backdrop for your holiday photos. Whether you're snapping a picture for Instagram or capturing a magical moment for your holiday cards, these iconic landmarks are the ideal backdrop!